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DHL Supply Chain

Corporate Governance, Service and Operations Management, Strategy

Reference: IVEY-9B12E003-E
Year: 2011
Number of pages: 3
Geographic Setting: China
Publication Date: Apr 19, 2012
Fecha de edición: Apr 24, 2015
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Transportation and Warehousing;

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Description

The degradation of the environment has led many governments and customers to pressure businesses to make their operations more environmentally friendly. The case illustrates an effective example of corporate social responsibility. Specifically, it demonstrates how a small increase in a supply chain budget can drastically reduce carbon dioxide emissions in the transportation of LCD TVs from their manufacturing bases to a distribution centre.

Learning Objective

This case highlights optimization concepts with the objective of minimizing carbon dioxide emissions. Students get to design (or complete) an Excel template using the SOLVER optimization tool. Students will determine which original design manufacturers will manufacture the TVs and what transportation methods will be used to ship them to the distribution centre. The project lies within the capabilities of undergraduates and MBA students taking analytics courses.

Keywords

China corporate social responsibility Environmental sustainability Linear programming Logistics Optimization Analysis Spreadsheet modeling