Diario de Sevilla (C): Los pasos hacia la transformación digital. Nota del Instructor

By García del Pueyo, J. L.

Diario de Sevilla es la principal cabecera del Grupo Joly, cuyo origen se remonta a 1867 en Cádiz. Este diario de información general, así como los otros 8 que el grupo tiene en Andalucía, han sufrido una fuerte transformación en su modelo de negocio como consecuencia de la eclosión digital y el profundo cambio que ha traído a los hábitos de información de los ciudadanos. En el caso se analizan los distintos pasos que la empresa ha dado en los últimos años, las dificultades que ha encontrado y cómo las ha sorteado hasta llegar a la situación actual: el reto de cobrar por un contenido, que los lectores se han acostumbrado a recibir gratuitamente. Esta situación es común al sector de editores de prensa.

Collection: San Telmo (España)

Ref: IIST-MITN-225

Format: PDF

Number of pages: 20

Publication Date: Aug 31, 2022

Language: Spanish

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Diario de Sevilla (C): Los pasos hacia la transformación digital. Nota del Instructor

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