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    Disney (C): The Mouse in Times Square

    Wheeler, Michael A. ; Levenson, Georgia ; Dretler, Thomas D.

    • Reference: HBS-898020-E

    • Number of pages: 12

    • Geographic Setting: United States

    • Publication Date: Oct 14, 1997

    • Fecha de edición: Jun 7, 2001

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Media, entertainment, and professional sports;Real estate industry

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    Description

    Disney's first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York's Times Square. Disney must negotiate with the city, state, and various nonprofit organizations focused on the redevelopment of Times Square.

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    Keywords

    Economics negotiation strategies