DocDoc: Building an AI-Centered Patient Intelligence Company

By McFowland, Edward , III / Khanna, Tarun / Wong, Adina

Entrepreneurship

Grace Park and Cole Sirucek, husband and wife co-founders of DocDoc, a Singapore-based patient intelligence company, built an AI-powered matching engine-HOPE, to address the acute lack of transparency in matching patients with doctors with good treatment outcomes at the lowest possible prices. Since 2019, Park and Sirucek had attempted to monetize HOPE through a software-as-a-service subscription model to health insurance companies. By 2023, however, after a fourth pilot that had exceeded expectations, the company had not gained traction with its business model. Park and Sirucek had to decide on the future of DocDoc. Should they find another way forward?

Collection: HBSP (USA)

Ref: HBS-626025-E

Format: PDF

Number of pages: 28

Publication Date: Nov 13, 2025

Language: English

Review date: Jan 29, 2026

Description

Geographic Setting: Asia;Singapore;United States

Industry Setting: Insurance industry

DocDoc: Building an AI-Centered Patient Intelligence Company

Options of use

Number of copies

- +

As low as €8.53

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Leave your rating
"DocDoc: Building an AI-Centered Patient Intelligence Company"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

DocDoc: Building an AI-Centered Patient Intelligence Company

Description

DocDoc: Building an AI-Centered Patient Intelligence Company

Are you interested in this product?

Do you find it interesting?

Leave your rating "DocDoc: Building an AI-Centered Patient Intelligence Company"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"DocDoc: Building an AI-Centered Patient Intelligence Company"