Dr. Nicholas Burns, DDS
Dr. Nicholas Burns, a sole practitioner dentist in a small town in Ontario, is considering the purchase of a new dental laser which allows dentists to perform certain dental treatments without anesthesia. He wondered if the benefits of the new dental laser would justify the expenditure. Dr. Burns knew he should consider whether the technological advantage offered by the new dental laser would improve his office's profitability and the possibility that a different technology may become the standard in the industry.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B07D007-E
Format: PDF
Number of pages: 12
Publication Date: May 15, 2007
Language: English
What material is included in this case:
Description
Dr. Nicholas Burns, a sole practitioner dentist in a small town in Ontario, is considering the purchase of a new dental laser which allows dentists to perform certain dental treatments without anesthesia. He wondered if the benefits of the new dental laser would justify the expenditure. Dr. Burns knew he should consider whether the technological advantage offered by the new dental laser would improve his office's profitability and the possibility that a different technology may become the standard in the industry.
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Year: 2005
Geographic Setting: Canada
Industry Setting: Health Care Services;
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