Drift: The First Sales Hire
David Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the business to date with a team of largely product and engineering resources, they contemplated bringing on their first sales hire. Within one week of announcing the plan for the hire, three promising candidates surfaced. Was it time for the team to bring on a salesperson and, if so, which candidate was ideal?
Collection: HBSP (USA)
Ref: HBS-820103-E
Format: PDF
Number of pages: 16
Publication Date: Feb 22, 2020
Language: English
Review date: Dec 2, 2013
What material is included in this case:
Description
David Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the business to date with a team of largely product and engineering resources, they contemplated bringing on their first sales hire. Within one week of announcing the plan for the hire, three promising candidates surfaced. Was it time for the team to bring on a salesperson and, if so, which candidate was ideal?
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Year: 2001
Geographic Setting: China;India;Thailand;United States;Vietnam
Industry Setting: Apparel accessories; Information technology consulting services; Consulting services
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"Drift: The First Sales Hire"
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