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Driving Decarbonization at BMW (Spanish version)

By Lu, Shirley / Serafeim, George / Toffel, Michael W.

gasoline and diesel-fueled ICE, plug-in hybrid electric vehicles (PHEV), and battery electric vehicles (BEV). Meanwhile, competing automakers were announcing deadlines by which they would stop selling ICE vehicles, buoyed by investment analysts and favorable press. BMW's approach was receiving a frostier reception in the stock market. Facing these pressures, how should BMW communicate and convince its stakeholders that its strategy was sustainable for both the environment and BMW's financial performance?

Collection: HBSP (USA)

Ref: HBS-125S03

Format: PDF

Number of pages: 36

Publication Date: Oct 6, 2022

Language: Spanish

Review date: Jun 21, 2024

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Description

Geographic Setting: China;Europe;Germany;United States

Industry Setting: Automotive industry; Electric power; Transportation and distribution

Driving Decarbonization at BMW (Spanish version)

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Driving Decarbonization at BMW (Spanish version)

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Driving Decarbonization at BMW (Spanish version)

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