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Case

Driving Decarbonization at BMW

By Lu, Shirley / Serafeim, George / Toffel, Michael W.

gasoline and diesel-fueled ICE, plug-in hybrid electric vehicles (PHEV), and battery electric vehicles (BEV). Meanwhile, competing automakers were announcing deadlines by which they would stop selling ICE vehicles, buoyed by investment analysts and favorable press. BMW's approach was receiving a frostier reception in the stock market. Facing these pressures, how should BMW communicate and convince its stakeholders that its strategy was sustainable for both the environment and BMW's financial performance?

Collection: HBSP (USA)

Ref: HBS-123008-E

Format: PDF

Number of pages: 34

Publication Date: Oct 6, 2022

Language: English

Review date: Jul 14, 2025

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Description

Geographic Setting: China;Europe;Germany;United States

Industry Setting: Automotive industry; Electric power; Transportation and distribution

Driving Decarbonization at BMW

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Driving Decarbonization at BMW

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Driving Decarbonization at BMW

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