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Case

DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)

By Christensen, Clayton M. / McDonald, Rory

Describe los esfuerzos de Dupont para construir mercados comerciales por su fibra milagro, Kevlar. Inicialmente, se trató de crear un mercado para cuerdas de neumáticos de Kevlar, principalmente debido a que su negocio para cuerdas de neumáticos existentes languidecía. Este mercado nunca se desarrolló, incluso después de Dupont pasó varios cientos de millones de dólares. Un reescrito versión de un caso anterior.

Collection: HBSP (USA)

Ref: HBS-608S24

Format: PDF

Number of pages: 13

Publication Date: May 28, 1998

Language: Spanish

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Description

Year: 1974

Geographic Setting: Delaware

Industry Setting: Chemicals; Technology

DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)

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DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)

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DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)

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