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Edison2

Laseter, Timothy M. ; Hetman, Yaroslav ; McHale, Carly

Reference: DARDEN-OM-1461-E
Number of pages: 12
Publication Date: Feb 24, 2012
Fecha de edición: Apr 15, 2014
Source: Darden University of Virginia (USA)
Type of Document: Case
Industry Setting: Automobile/Automotive

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Description

The founder and CEO of Edison2 and his internationally renowned team of designers, engineers, and professional race car drivers had worked tirelessly for three years to design and build the Very Light Car (VLC), which won the 2010 X Prize competition. Now the CEO is considering what path Edison2 would follow. The only thing he had decided is that Edison2 should not attempt to become a traditional auto manufacturer, given the large amount of new capital it would require and the likelihood that it would have to compete long-term with the established behemoths in the industry.

Keywords

Company strategy Sustainability