El formato "Big Brother" de Endemol

By Fillat D. / Valor Sabatier, Josep / Nueno, José Luis

El caso describe la historia del formato televisivo Big Brother, ideado por Endemol y que ha constituído el lanzamiento mundial del concepto de "reality show". Después de años de extraordinario éxito, Endemol y su filial española Zeppelín se plantean como ir variando el formato para recuperar los niveles de audiencia.

Collection: IESE (España)

Ref: SI-154

Format: PDF

Number of pages: 39

Publication Date: Mar 10, 2006

Language: Spanish, English

Description

Year: 1999-2003

Geographic Setting: España

El formato "Big Brother" de Endemol

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El formato "Big Brother" de Endemol

Description

El formato "Big Brother" de Endemol

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