Elite Personal Training
Students must analyse the marketing, operating and financial aspects of a personal fitness training centre to be located in London, Ontario, to determine an appropriate pricing and promotion strategy and the resulting projected financial success of the venture. Students need to develop cash budgets based on their assessment of the information provided. The analysis points to the financial uncertainty for a start-up company without hands-on experience from past years of operation. The case is suitable for class or as a report on business plan evaluation.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B07N005-E
Format: PDF
Number of pages: 11
Publication Date: Feb 26, 2007
Language: English
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Description
Students must analyse the marketing, operating and financial aspects of a personal fitness training centre to be located in London, Ontario, to determine an appropriate pricing and promotion strategy and the resulting projected financial success of the venture. Students need to develop cash budgets based on their assessment of the information provided. The analysis points to the financial uncertainty for a start-up company without hands-on experience from past years of operation. The case is suitable for class or as a report on business plan evaluation.
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Year: 2005
Geographic Setting: Canada
Industry Setting: Health Care Services;
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