ENCIRC

By Llano Irusta, M. A. / Sotos Araneta, M. / Healy, R.

Quinn Glass was one of the most valuable divisions within the emporium of entrepreneur Sean Quinn, from County Fermanagh. In April 2011, the control over Mr. Quinn's business was transferred to a consortium of investors that included the Irish Bank Resolution Corporation (IBRC). In 2015, the Spanish glass manufacturer Vidrala bought the company and renamed it using the new brand Encirc. The case lets participants analyze the strategic fit between the acquiring company (Vidrala) and the company being acquired (Encirc), competitors in the same industry (glass containers manufacturing and marketing) with two very different business models

Collection: San Telmo (España)

Ref: IIST-PI-174-E-E

Format: PDF

Number of pages: 47

Publication Date: Apr 4, 2017

Language: English

Description

Learning Objective

The main learning objective is that participants can answer the following question: How can two companies that compete in the same industry but have different business models, fit together? By analyzing and discussing the case, participants should be able to discover that in such mergers, companies must solve not only financial issues but also other business elements to improve customer service and create value, controlling costs, optimizing cash flow, and improving return on capital.

ENCIRC

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ENCIRC

Description

Learning Objective

ENCIRC

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