Famosa: Global Production Strategy - Exercise

This exercise complements the "Famosa. Global Production Strategy (A)" case. In 2003, Famosa, one of the ten largest toy manufacturers in the world, underwent a restructuring process that led it to move most of its production to China. Case (A) explains the company's new production strategy in detail and lays out questions and possible solutions that production management is weighing in order to reduce production risks and improve vendor management. Case (B) presents a simulation pilot exercise where the reader must take the position of the person responsible for production planning in the company. The reader is presented data on six families of products and various production possibilities. The case is accompanied by a worksheet where the reader can try out different strategies.