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Case

Farmacia Vila Solé

By Fernández, Albert / Palencia, Luis

La farmacia ha de tomar tres decisiones en que se deben analizar los ingresos y costes diferenciales y discutir sobre si llevarlas a cabo o no. En concreto son la ampliación del local destinado al negocio de farmacia, una actividad promocional y la implantación de un sistema de incentivos en función de las ventas para los empleados de la farmacia.

Collection: IESE (España)

Ref: C-752

Format: PDF

Number of pages: 5

Publication Date: Jul 1, 2010

Language: Spanish

Description

Year: 2009

Geographic Setting: España

Learning Objective

Analizar los costes e ingresos diferenciales para cada decisión y discutir sobre si conviene o no. Aprovechar para explicar los ocnceptos básicos de costes para la toma de decisiones.

Farmacia Vila Solé

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Farmacia Vila Solé

Description

Learning Objective

Farmacia Vila Solé

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