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Case

Filene's Basement: Inside a Fired Customer's Relationship

By Avery, Jill / Fournier, Susan

Marketing

How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer?

Collection: HBSP (USA)

Ref: HBS-314076-E

Format: PDF

Number of pages: 16

Publication Date: Jan 29, 2014

Language: English

Review date: May 10, 2016

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Description

Year: Event Year Start:1970

Geographic Setting: Geographic Setting:United States

Industry Setting: Industry Setting:Retail trade; Apparel accessories; Art supply stores; Business consulting services; Consulting services

Filene's Basement: Inside a Fired Customer's Relationship

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Filene's Basement: Inside a Fired Customer's Relationship

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