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IESE Insight. Issue 2. Third quarter 2009
IESE InsightMagazine REV-2-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThis edition of the IESE Insight review shows how working together with others can multiply your company¿s own best effort. A study by Kathleen M. Eisenhardt (Stanford) and Pinar Ozcan (IESE) reveals how even small firms with few resources can use strategic alliances to strengthen their market position, gain new capabilities and resources, and grow during difficult times. Thomas Vollmann and Carlos Cordón (IMD) present a tested process to ...Starting at €22.00
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IESE Insight. Issue 14. Third Quarter 2012
IESE InsightMagazine REV-34-EInnovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyJay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors t...Starting at €22.00
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00
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IESE Insight. Número 4. Primer trimestre 2010
IESE InsightMagazine REV-4Business Ethics and Corporate Social Responsibility, Corporate Governance, Economics, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyEste número de la revista ofrece algunas estrategias de cambio que permitirán a los directivos innovar en su modelo de negocio, no sólo para obtener beneficios y crecer, sino incluso para liderar una profunda transformación de su sector y capturar gran parte de su valor. Incluye artículos de los profesores del IESE Joan E. Ricart y Fabrizio Ferraro que desgranan, respectivamente, la evolución del sector de los videojuegos de los años 70 hasta hoy...Starting at €22.00
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IESE Insight. Número 19. Cuarto trimestre 2013
IESE InsightMagazine REV-43Decision Analysis, Economics, Entrepreneurship, Finance, Innovation and Change, Leadership and People Management, Marketing, StrategyElegir no es una opción. Vivimos en un mundo que nos obliga a hacerlo constantemente. Este número de IESE Insight permite conocer mejor los mecanismos de nuestra mente para reducir el margen de error. Rafael de Santiago muestra cómo se utilizan los árboles de decisiones para elegir de forma racional y nos previene de los sesgos cognitivos más comunes. Las investigaciones de Sheena Iyengar demuestran hasta qué punto un exceso de opciones pu...Starting at €22.00
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IESE Insight. Issue 19. Fourth Quarter 2013
IESE InsightMagazine REV-43-EDecision Analysis, Economics, Entrepreneurship, Finance, Innovation and Change, Leadership and People Management, Marketing, StrategyThis issue will not only help you to make decisions, it will ensure they are smart. Rafael de Santiago shows how to use decision trees, and suggests practical strategies to limit the influence of cognitive biases on your decision-making. Sheena Iyengar offers steps to design more helpful forms of choice, so that you obtain the most benefit from choice with the least effort, for yourself as well as for the consumers and employees you serve. Sebast...Starting at €22.00
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IESE Insight. Número 20. Primer trimestre 2014
IESE InsightMagazine REV-45Business Ethics and Corporate Social Responsibility, Innovation and Change, Leadership and People Management, Marketing, StrategyTener un impacto positivo en el trabajo es más necesario que nunca. De ahí la importancia de contar con las competencias adecuadas para trabajar en equipo, aumentar el bienestar en la empresa y ser más productivos, temas que protagonizan el dossier del nuevo número de IESE Insight. Kim Cameron ofrece cinco recomendaciones para ejercer un liderazgo positivo y obtener unos resultados por encima de las expectativas. Alberto Ribera y J...Starting at €22.00
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IESE Insight. Issue 20. First Quarter 2014
IESE InsightMagazine REV-45-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, Leadership and People Management, Marketing, StrategySetting in motion a chain reaction of positive energy throughout your organization starts with you. The University of Michigan's Kim Cameron suggests five positive leadership practices to detox your workplace and spread the light even among organizations that are downsizing, facing bankruptcy, experiencing loss of mission or encountering fiscal disasters. IESE's Alberto Ribera and consultant J.L. Guillén explain how "mindfulness" and "...Starting at €22.00
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IESE Insight. Número 21. Segundo trimestre 2014
IESE InsightMagazine REV-47Business Ethics and Corporate Social Responsibility, Corporate Governance, Finance, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyTras la crisis financiera global, es crucial recuperar la confianza en los consejos de administración. Para garantizar el éxito a largo plazo de las empresas, el dossier del nuevo número de IESE Insight ofrece la necesaria imagen de conjunto sobre los ejes que deben guiar el gobierno corporativo. Jay W. Lorsch hace una lectura crítica de algunas tendencias que a veces han creado más problemas de los que pretendían corregir. Jordi C...Starting at €22.00
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IESE Insight. Issue 5. Second quarter 2010
IESE InsightMagazine REV-5-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People Management, Marketing, StrategyGives you the bigger mindset you need to adapt to the challenges of operating cross-culturally. Richard M. Steers and Carlos Sanchez-Runde explore the implications of culture for managing and motivating employees around the world. Marieke de Mooij urges managers to take a culturally segmented approach in their global marketing effort. Sophia Kusyk challenges three myths about doing business across cultures and provides some ethical decision-makin...Starting at €22.00