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Case

Fresh Connections (Spanish Version)

By West, Jonathan / Harmeling, Susan S. / Kasper, Christian G.

Mary Alice McKenzie se enfrenta a numerosos problemas en el crecimiento de su negocio de alimentos frescos preparados a base de Vermont. Ella tiene que hacer frente a problemas operacionales inmediatas - como los cuellos de botella y las decisiones de equipo de capital -, así como decidir sobre una posición estratégica a largo plazo. Este caso se investiga cómo se puede estructurar sus operaciones de hoy en día para aprovechar el crecimiento continuo en el mercado de reemplazo de la comida a casa.

Collection: HBSP (USA)

Ref: HBS-607S02

Format: PDF

Number of pages: 24

Publication Date: Nov 18, 1999

Language: Spanish

Review date: Nov 3, 2003

What material is included in this case:

Other supplements

Description

Year: 1999

Geographic Setting: Vermont

Industry Setting: Beverages; Food

Fresh Connections (Spanish Version)

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Fresh Connections (Spanish Version)

What material is included in this case:

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Fresh Connections (Spanish Version)

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