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Case

FreshTec: Revolutionizing Fresh Produce

By Alvarez, Jose B. / Johnson, Ryan

Entrepreneurship

An entrepreneurial produce packaging firm, that has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging product to market. The technology holds promise after a long development phase, but the packaging is expensive and Wright and his team must convince the industry stakeholders of the packaging's value.

Collection: HBSP (USA)

Ref: HBS-511059-E

Format: PDF

Number of pages: 24

Publication Date: Nov 24, 2010

Language: English

Review date: Jul 22, 2011

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Description

Year: Event Year Start:2010

Geographic Setting: Geographic Setting:California

Industry Setting: Industry Setting:Agribusiness

FreshTec: Revolutionizing Fresh Produce

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FreshTec: Revolutionizing Fresh Produce

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