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From Dell to Lenovo Investment Decision in the Rapidly Changing PC Industry

Reference: IVEY-9B13N020-E
Year: 2012
Number of pages: 14
Publication Date: Sep 27, 2013
Fecha de edición: Oct 31, 2016
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Information, Media & Telecommunications;

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Description

The director of the investment wing of a financial-services provider must decide whether his firm should continue to invest in the former frontrunner in the personal-computer industry or switch strategies and invest instead in an up-and-coming competitor. At a time of significant technological change and slowing global growth, the director and his team of analysts set out to create an in-depth assessment of the personal-computer industry in order to make an informed decision about their firm’s optimum investment choices.

Learning Objective

·Provide an opportunity for students to examine the relationships between a firm’s strategy, its financial statements and its financial performance.

Keywords

Financial statement investment Strategy