Skip to the beginning of the images gallery

Generation Health: A Pioneer in Genetics Benefit Management (A)

Higgins, Robert F. ; Marrazzo, Jeffrey D. ; Gordon, Rachel

Reference: HBS-810007-E
Year: 2009
Number of pages: 30
Geographic Setting: New Jersey
Publication Date: Oct 14, 2009
Fecha de edición: Nov 15, 2016
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Health care services;Insurance;Health insurance

Grouped product items
Format	Language	Reference	Use	Qty	Price
pdf	English	HBS-810007-E			As low as €8.20

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

Generation Health, a pioneer in the new field of genetics benefit management, and newly formed company faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these negotiations, Lofberg must decide whether the time is right for such a strategic partner when Generation Health has only been founded for a year. At the same time, Lofberg must recruit for the critical position of Chief Medical Officer while also making decisions about Generation Health's stance on various regulatory issues that will affect the industry long-term.

Keywords

Development stage enterprises Entrepreneurs Entrepreneurship Financing Growth strategy Health Health insurance Insurance Organizational development Partnerships Start-ups Startup