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    GoFundMe: The Giving Layer of the Internet

    Kominers, Scott Duke ; Ciechanover, Allison M.

    • Reference: HBS-818108-E

    • Year: 2017

    • Number of pages: 22

    • Publication Date: Mar 20, 2018

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Technology

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    Description

    By 2017, GoFundMe is the world's largest social fundraising platform. Gross donation volume is growing rapidly yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives.

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    Keywords

    Entrepreneurship Expansion General management Growth strategy Strategic philanthropy