Google and Internet Privacy (A)
By
Harris, Jared D.
/
Denoncour, Joan
/
Heffernan, Edward
/
Koranne, Rahul
/
Marxen, Jake
/
Neu, Thomas
/
Sundaresan, Narayanan
/
Bowie, Norman E.
/
Mead, Jenny
Based on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.
Collection: Darden University of Virginia (USA)
Ref: DARDEN-E-0344-E
Format: PDF
Number of pages: 16
Publication Date: Mar 13, 2009
Language: English
Review date: Jan 20, 2010
Description
Based on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.
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Industry Setting: Technology
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