Green Fee: The Use of Data Analysis to Develop a Business Plan
By
Baucells Alibés, Manel
/
Gómez, Javier
/
Pujol C.
/
Galán D.
/
García-Marquina J.
/
Heukamp, Franz
This case examines the background to a decision as to which of two possible locations to use for a new golf course. The case includes the data used to assess the how the location influences the green fees that could be charged at each course. The influence of other variables on the green fees further helps to gain a better understanding of the business.
Collection: IESE (España)
Ref: AD-297-E
Format: PDF
Number of pages: 8
Publication Date: Feb 8, 2006
Language: English
Description
This case examines the background to a decision as to which of two possible locations to use for a new golf course. The case includes the data used to assess the how the location influences the green fees that could be charged at each course. The influence of other variables on the green fees further helps to gain a better understanding of the business.
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Year: 2004
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