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    Guerra en el sector de la alimentación de animales domésticos (B)

    Collis, David J. ; Stuart, Toby

    • Reference: HBS-312S04

    • Number of pages: 1

    • Publication Date: Apr 9, 1991

    • Fecha de edición: Aug 3, 1995

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Food

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    Description

    Describe el concurso para la adquisición de Anderson Clayton como actores de la industria compiten por uno de los siete principales fabricantes de alimentos para perros.

    Keywords

    Competencia la estrategia corporativa licitación competitiva