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Case

Haier in the U.S.: Transforming GE Appliances

By Kanter, Rosabeth Moss / Cohen, Jonathan

Entrepreneurship

Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company, and to help it grow. Haier, which had a model designed to bring the co

Collection: HBSP (USA)

Ref: HBS-319044-E

Format: PDF

Number of pages: 19

Publication Date: Sep 24, 2018

Language: English

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Description

Year: 2016

Geographic Setting: China;United States

Industry Setting: Appliances; Housewares; Retail & Consumer Goods

Haier in the U.S.: Transforming GE Appliances

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Haier in the U.S.: Transforming GE Appliances

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