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    Hewlett Packard: The Journey from BCD to ICD

    Ford S. ; Miller, Paddy

    English , Spanish

    • Reference: FH-724-E

    • Year: 1999-2002

    • Number of pages: 13

    • Geographic Setting: España

    • Publication Date: Jun 11, 2002

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    Set at the time of the Hewlett-Packard and Compaq merger, the case describes the transformation of HP's Barcelona Division from a major individual player in the large-format printer market to a "product-generating" unit within a newly restructured Hewlett-Packard. The history and implementation of the changes are presented, and reactions within the organization are discussed.

    Keywords

    Leadership Restructuring Strategy