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HotSpotNet Wireless

Accounting and Control, Knowledge and Communication

Reference: ASN-34-E
Year: 2005
Number of pages: 9
Geographic Setting: Alemania
Publication Date: Feb 8, 2006
Fecha de edición: Jul 1, 2013
Source: IESE (España)
Type of Document: Case

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Description

A small start up, pioneer in deploying wireless Internet access hotspots in hotels must decide on its future. It can merge with another start up with a complemenmtary business but lower growth potential, or keep its existing business model seeking external financing and losing control in the process.

Learning Objective

In the framework of analysis of business decisions, the case can serve to illustrate the analysis of risk vs. potential profitability; it also serves to consider the impact of other factors such as personal financial situation, growth expectations etc.

Keywords

Break-even Point Business Models Economic analysis Entrepreneurs New Technologies Risk management Start-up Financing