I-Love-Stickers.com
The founder and president of I-Love-Stickers.com (ILS), a web-based sticker subscription service, was wondering how she could best continue to market the firm to increase subscriptions for all the sticker packs. Her final MBA exams, countless deadlines, the birth of her baby, and the June summer rush period for the business were all approaching rapidly. In addition to these concerns, she also planned to open a sushi restaurant in London later in the spring. She wanted to solidify her plan of action for ILS for the remainder of the year without delay.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B07D017-E
Format: PDF
Number of pages: 16
Publication Date: Aug 5, 2007
Language: English
Description
The founder and president of I-Love-Stickers.com (ILS), a web-based sticker subscription service, was wondering how she could best continue to market the firm to increase subscriptions for all the sticker packs. Her final MBA exams, countless deadlines, the birth of her baby, and the June summer rush period for the business were all approaching rapidly. In addition to these concerns, she also planned to open a sushi restaurant in London later in the spring. She wanted to solidify her plan of action for ILS for the remainder of the year without delay.
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Year: 2007
Geographic Setting: Canada
Industry Setting: Retail Trade;
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