Iguana Music House

Presents the business plan for the launching of a chain of stores specialized in the sale of music. The IMH concept is about creating synergy along the entire music industry value chain -from recording to distribution to retail. Essentially the company is focused on recording local artists, offering them immediate distribution of their music through the international network of IMH retail outlets, and eventually assisting promising bands to get lucrative contracts with one of the big five record companies. The retail stores sill focus on delivering a high level of service to the growing «alternative» music customer segment. The business plan obtained the Gemini Innovation Special Award granted to the most innovative business plan in The European Business Plan of the Year Competition