Jucai Human Resource Development: Empowering through Data - Teaching Note

Learning Objective

This case is suitable for strategy, innovation, and entrepreneurship courses in graduate- and postgraduate-level programs. The case allows students to identify the main strategic challenges Rappi must face to continue its growth and consolidate as the leading Latin American super app. In order to do so, students must recognize the general characteristics of a collaborative economy model, in which more than two actors participate. They also must understand the network effects of numerous users’ participation in a technological platform. Working through the case and assignment questions will allow students to do the following: ·Analyze Rappi’s competitive advantage and identify strategies for strengthening its position as a super app. ·Identify the main benefits and characteristics of a collaborative economy model, which involves more than two actors. ·Identify and relate the network effects of digital businesses structured around technological platforms.