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Supplementary Case

JUUL and the Vaping Revolution (B)

By Toffel, Michael W. / Mehta, Sarah

Business Ethics and Corporate Social Responsibility

This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette.

Collection: HBSP (USA)

Ref: HBS-623011-E

Format: PDF

Number of pages: 11

Publication Date: Nov 22, 2022

Language: English

Review date: Mar 2, 2026

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Description

This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette.

Year: 2019

Geographic Setting: California;United States

Industry Setting: Information technology industry

JUUL and the Vaping Revolution (B)

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JUUL and the Vaping Revolution (B)

What material is included in this case:

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JUUL and the Vaping Revolution (B)

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