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Case

L'Oreal: Global Brand, Local Knowledge

By Henderson, Rebecca M. / Johnson, Ryan

Marketing

Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Or al had to cater to a diverse customer base: an aging population in th

Collection: HBSP (USA)

Ref: HBS-311118-E

Format: PDF

Number of pages: 14

Publication Date: Aug 6, 2011

Language: English

Review date: May 21, 2012

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Description

Year: Event Year Start:2011

Geographic Setting: Geographic Setting:United States;France

Industry Setting: Industry Setting:Apparel; Cosmetics; Hair care products; Personal care products

L'Oreal: Global Brand, Local Knowledge

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L'Oreal: Global Brand, Local Knowledge

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