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    LabCDMX: Experiment 50

    Weiss, Mitchell B. ; Miguel, Maria Fernanda

    • Reference: HBS-817031-E

    • Year: 2015

    • Number of pages: 22

    • Geographic Setting: Mexico

    • Publication Date: Sep 27, 2016

    • Fecha de edición: Oct 16, 2018

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Public administration;Transportation and distribution

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    Description

    There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the labyrinth system that provided an estimated 14 million rides a day. Gabriella G mez-Mont, the Lab's founder and director, had led her team in a project to crowd-source the routes from volunteer riders in what came to be known as Mapat n CDMX. After four pilots and a two-week "mapping marathon" later, she wondered exactly what to make of the lab's fiftieth experiment? Was Mapat n successful?

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    Keywords

    business and government relations Experimentation Leadership Start-ups