LeapFrog Enterprises
Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry. While leveraging core capabilities and product platforms, this new industry requires that executives define a new business model. Senior executives face a number of challenges in implementing the new business and in sustaining the company's growth.
Collection: HBSP (USA)
Ref: HBS-808109-E
Format: PDF
Number of pages: 28
Publication Date: Feb 5, 2008
Language: English
Review date: Sep 30, 2010
Description
Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry. While leveraging core capabilities and product platforms, this new industry requires that executives define a new business model. Senior executives face a number of challenges in implementing the new business and in sustaining the company's growth.
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Year: 1995
Geographic Setting: California
Industry Setting: Educational services; Toys
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