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Learning to Play in the New "Share Economy" (HBR Case Study)

Fournier, Susan ; Eckhardt, Giana M. ; Bardhi, Fleura

Reference: HBS-R1307X-E
Number of pages: 4
Publication Date: Jul 1, 2013
Source: HBSP (USA)
Type of Document: Article
Industry Setting: Car & truck rental

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Description

An established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R1307Z. The complete case study and commentary is Reprint R1307M.

Keywords

Brand management Business model innovation Mergers & acquisitions Postmerger integration