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Wicks, Andrew C. ; Mead, Jenny ; Shariff, Ikram

Business Ethics and Corporate Social Responsibility

Reference: DARDEN-BRI-1003-E
Number of pages: 3
Publication Date: Feb 14, 2011
Fecha de edición: Jun 21, 2011
Source: Darden University of Virginia (USA)
Type of Document: Case
Industry Setting: Consumer Goods

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Description

A growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?

Keywords

ethics