LOPIN Productions
This case presents the decision that an audiovisual production company must make to determine what direction to take in directing its activity: to produce a series to sell it to a television network or a movie for the big screen. The first option entails few risks for the company, while the second involves a multitude of dangers and uncertainties. This case replaces the case NILOP from the same authors (AD-333).
Collection: IESE (España)
Ref: AD-359-E
Format: PDF
Number of pages: 4
Publication Date: Apr 27, 2018
Language: English, Spanish
Description
This case presents the decision that an audiovisual production company must make to determine what direction to take in directing its activity: to produce a series to sell it to a television network or a movie for the big screen. The first option entails few risks for the company, while the second involves a multitude of dangers and uncertainties.
This case replaces the case NILOP from the same authors (AD-333).
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Year: 2012
Geographic Setting: España, Estados Unidos
Learning Objective
This case can be delivered to students during one of the introductory sessions on decision analysis. It can be used to introduce the decision trees and the measurement of uncertainties through the different possible scenarios.
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