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Case

Luis de Lezama, un emprendedor polifacético

By Segarra, José Antonio / Alvarez de Mon, Santiago

Business Ethics and Corporate Social Responsibility Entrepreneurship Leadership and People Management

El caso cuenta la historia del Grupo Luis de Lezama, desde la fundación de su primer restaurante, la Taberna del Alabardero, hasta la actualidad. También aborda los retos presentes, entre otros, la consolidación del negocio en un periodo crítico y la diversificación emprendida en otros ámbitos del quehacer humano.

Collection: IESE (España)

Ref: DPO-279

Format: PDF

Number of pages: 16

Publication Date: Apr 29, 2013

Language: Spanish

Review date: May 12, 2015

Description

Year: 2012-2013

Geographic Setting: España

Learning Objective

Analizar, partiendo de una historia real, la experiencia de fundar y dirigir un grupo empresarial con ánimo de servir a la sociedad.

Luis de Lezama, un emprendedor polifacético

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Luis de Lezama, un emprendedor polifacético

Description

Learning Objective

Luis de Lezama, un emprendedor polifacético

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