Ma Jun and the Institute of Public and Environmental Affairs (B)

  • Reference: DARDEN-OB-1304-E

  • Number of pages: 6

  • Publication Date: Mar 3, 2020

  • Source: Darden University of Virginia (USA)

  • Type of Document: Case

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Description

This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. After joining an international environmental consultancy firm, Ma Jun, a journalist in the People’s Republic of China, was increasingly interested in environmental issues. Wanting to do more than report on these issues, he started to consider founding a nongovernmental organization (NGO) focusing on environmental protection and relying on public participation to keep companies accountable. This idea became the Institute of Public and Environmental Affairs (IPE). In the course of establishing the IPE, Ma encountered so many crucial problems and challenges that he wondered if he could still go on, and how he could do so effectively.

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Keywords

Business ethics check and balance China Environmental protection Giving voice to values GVV information disclosure moral judgment NGOs oversight Pollution public participation Social Enterprises Social responsibility Sustainability value-based leadership