Mallas, S.A.
Mallas, S.A., founded by Juan Escudero and two other partners, was a company that manufactured mesh reinforcement for concrete structures. Using concentrated mesh reinforcement instead of the traditional steel-bar grids was more time-effective, which helped lower costs. Mallas wanted to penetrate the specific market segment of reinforced concrete, first in the south of Spain and later in the rest of the country.
Collection: IESE (España)
Ref: E-10-E
Format: PDF
Number of pages: 7
Publication Date: Nov 1, 1994
Language: English, Spanish
Review date: Nov 1, 1994
Description
Mallas, S.A., founded by Juan Escudero and two other partners, was a company that manufactured mesh reinforcement for concrete structures. Using concentrated mesh reinforcement instead of the traditional steel-bar grids was more time-effective, which helped lower costs. Mallas wanted to penetrate the specific market segment of reinforced concrete, first in the south of Spain and later in the rest of the country.
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Year: 1990-1994
Geographic Setting: España
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