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Case

Mango: Strategic Choices in a Disruptive Context

By Raventós, Andrea / Canals, Jordi

Strategic Management Corporate Governance

This case describes Mango's evolution from the 1990s on, the crisis the Group went through from 2011 to 2015, the transformation it underwent to emerge from that crisis, and its new strategy for 2022-2024. The geopolitical changes of recent years and technological transformation force the CEO and the board to reconsider whether the company's strategic directions are the right ones to pursue.

Collection: IESE (España)

Ref: SM-1736-E

Format: PDF

Number of pages: 24

Publication Date: Sep 18, 2023

Language: English, Spanish

Description

Year: 2022

Geographic Setting: Spain

Industry Setting: Cosmetic, Fashion and Jewelry

Mango: Strategic Choices in a Disruptive Context

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Mango: Strategic Choices in a Disruptive Context

Description

Mango: Strategic Choices in a Disruptive Context

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