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Mango: Strategic Choices in a Disruptive Context

Reference: SM-1736-E
Year: 2022
Number of pages: 24
Geographic Setting: España
Publication Date: Sep 18, 2023
Source: IESE (España)
Type of Document: Case

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Description

This case describes Mango's evolution from the 1990s on, the crisis the Group went through from 2011 to 2015, the transformation it underwent to emerge from that crisis, and its new strategy for 2022-24. The geopolitical changes of recent years and technological transformation force the CEO and the board to reconsider whether the company's strategic directions are the right ones to pursue.

Keywords

Board of Directors Change company's governance Organization Strategy