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    Mexaco

    Ariño, Miguel Angel ; Balduz, I.

    • Reference: AD-237

    • Number of pages: 7

    • Publication Date: Jan 1, 1995

    • Source: IESE (España)

    • Type of Document: Case

    • Company: Kader, Spectrum-Shahriyar, Microsoft, ENDIAMA (Empresa Nacional de Diamantes de Angola), ITM Mining, Lazare Kaplan, Lev Leviev Group, Odebrecht, Wal-Mart, 7NG, Chevron, Texaco, Macy's, La Caja de Compensación Familiar de Risaralda (Comfamiliar), Giesecke

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    Description

    Una compañía petrolera norteamericana pretende introducirse en España mediante la compra de una estación de servicios. El caso describe una inversión inicial.

    Keywords

    Análisis de decisiones Inversión Logística