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    Mibanco: Meeting the Mainstreaming of Microfinance

    Chu, Michael ; Herrero, Gustavo A.

    English , Spanish

    • Reference: HBS-309095-E

    • Year: 2008

    • Number of pages: 15

    • Geographic Setting: South America;Peru

    • Publication Date: Feb 7, 2009

    • Fecha de edición: Jun 9, 2010

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Banking

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    Description

    To maximize their effectiveness, color cases should be printed in color. Mibanco, Peru's leading microfinance bank, faces intense competition as the banking industry rushes into low income segments. Companion video clips bring into the classroom the contemporary reality of a world-class microfinance institution, where the unpaved streets and cluttered markets of the loan officer coexist with the sophistication of technical financial analysis and premier professional management. Rafael Llosa, the General Manager of Mibanco, must find the way to maintain the financial performance of one of Peru's most profitable banks and meet the strategic growth goals set by his board while facing the most aggressive competitive scenario in the 25-year history of microfinance in Peru. Courseware No. 9-309-701, "Microfinance: An Operating Perspective," contains five chapters filmed at Mibanco: Introduction, Competition, Marketing, Operations and Human Relations.

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    Keywords

    Business history Competitive environment Developing countries Emerging markets Growth strategy International banking Marketing strategy Microfinance