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Case

Mobile Language Learning: Praxis Makes Perfect in China

By Ilan Alon / Allen H. Kupetz

Entrepreneurship Information Technologies

Praxis Language is a small company in China started by three non-Chinese entrepreneurs. Originally focused on teaching Chinese to native English speakers using podcasting and other online tools, Praxis has also developed content to teach English to native Chinese speakers, which the company perceives as a much bigger market. The case describes the challenges facing the co-founder of Praxis as he navigates emerging mobile technology (hardware and software), the complexities of doing business in China, and the consequences of explosive growth.

Collection: Ivey Business School (Canada)

Ref: IVEY-9B10M021-E

Format: PDF

Number of pages: 8

Publication Date: Apr 21, 2010

Language: English

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Description

Year: 2009

Geographic Setting: China

Industry Setting: Educational Services;

Mobile Language Learning: Praxis Makes Perfect in China

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Mobile Language Learning: Praxis Makes Perfect in China

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Mobile Language Learning: Praxis Makes Perfect in China

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