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Case

Movies online (A) (Chinese version)

By Rata, Cristina / Ariño, Miguel Angel / Baucells Alibés, Manel

A futuristic situation is envisioned where a provider of movies online has to negotiate with a studio the distribution of a movie. The decision boils down to the choice between two alternative license arrangements: a fixed payment and a variable payment. The variable payment requires the elicitation of the (continuous) probability distribution of sales by means of five percentiles.

Collection: IESE (España)

Ref: AD-277-ZH

Format: PDF

Number of pages: 2

Publication Date: Jul 1, 2002

Language: Chinese, Spanish, English

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Description

Year: 2012

Geographic Setting: United States

Learning Objective

Introduction to continuous probability distributions.

Movies online (A) (Chinese version)

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Movies online (A) (Chinese version)

What material is included in this case:

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Movies online (A) (Chinese version)

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