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Case

Mrs. Fields, Inc.--1988-92 (Spanish Version)

By Applegate, Lynda M. / Pearlson, Keri

Continúa la historia de Mrs. Fields Cookies. Explora los nuevos retos que la compañía enfrentó la gestión de su crecimiento y su expansión geográfica de los productos y de los mercados a través de tiendas de combinación. Detalla la decisión de Debbi y Randy campos para delegar la responsabilidad de gestión.

Collection: HBSP (USA)

Ref: HBS-116S09

Format: PDF

Number of pages: 13

Publication Date: Jun 2, 1994

Language: Spanish

Review date: Oct 23, 2001

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Description

Year: 1887

Geographic Setting: Utah

Industry Setting: Beverages; Food; Supermarkets

Mrs. Fields, Inc.--1988-92 (Spanish Version)

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Mrs. Fields, Inc.--1988-92 (Spanish Version)

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Mrs. Fields, Inc.--1988-92 (Spanish Version)

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