NASDAQ OMX: The Facebook Debacle

  • Reference: IVEY-9B13E006-E

  • Year: 2012

  • Number of pages: 12

  • Geographic Setting: United States

  • Publication Date: Mar 5, 2013

  • Fecha de edición: Mar 5, 2013

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Finance and Insurance;

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Description

Senior management of a large stock exchange is reviewing a recent software problem that resulted in a botched opening for the initial public offering of a popular social media company. They are drawing up a list of recommendations on how to prevent this type of failure in the future, taking into account the needs of their various stakeholders, including customers, market makers, listed firms, regulators and shareholders. Overviews of the stock market, NASDAQ in particular, and the use of technology to trade stocks securely and quickly are followed by examining the aftermath of a delay in the correct trading of Facebook shares on its opening.

Learning Objective

·To demonstrate the essential role of information systems in modern financial markets and the critical challenges that information technology problems can cause for organizations when things go wrong. ·To examine the technical and organizational causes of software failure as well as its implications for the future.

Keywords

Crisis management Program Trading stakeholder management United States