In 2010, after hitting rock bottom, the music industry became one of the first sectors to reinvent itself in the aftermath of digitization. It hasn’t stopped growing since, and those actors who are able to adapt and anticipate coming changes are the ones who will define the sector.

The bestselling case studies of Govert Vroom, professor of Strategy at IESE, have closely followed the evolution of music streaming provider Spotify. In this session Vroom will discuss the evolution of the industry, business models, the value chain and possible future developments. He will be joined by Mauhan Zonoozy, head of innovation and market intelligence at Spotify.

In these turbulent times, the music sector’s experiences can be a roadmap to any business in search of a strategic advantage. Not to be missed.

May 10th 7-8:15 PM CET

IESE’s Barcelona campus and online

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Speakers: 

• Máuhan M. Zonoozy,Head of Innovation + Market Intelligence at Spotify
• Prof. Govert Vroom, Strategy, IESE Business School

Cases: 

• Spotify: Face the Music (Update 2021)
• Spotify: Face the Music (Update 2019)
• Spotify: Face the Music (Update 2018): Seeking Profitability
• Spotify: Face the Music (Update 2016): Facing Increased Competition
• Spotify: Face the Music

You may also like: 

• All the publications by Govert Vroom
• More documents about Innovation and Change
• Read more about the music industry