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Case

NH Hoteles

By Babé, G. / García, J. / Huete, Luis María

A finales de 1990, NH estaba analizando la política de expansión de la compañía, tras doce años de crecimiento espectacular, y trazando las líneas básicas del posicionamiento que habrían de ocupar dos proyectos: los hoteles de superlujo, NH Oro, y los hoteles de dos estrellas, Minhotel. El comité de dirección estaba pensando la estrategia para asegurar el éxito futuro de NH en un momento de gran expansión de su línea tradicional. Este caso puede utilizarse conjuntamente con el vídeo NH: Cuestión de detalle (PV-1).

Collection: IESE (España)

Ref: P-772

Format: PDF

Number of pages: 23

Publication Date: Jan 1, 1991

Language: Spanish, English

Review date: Jun 1, 1992

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Description

Year: 1990

Geographic Setting: España

NH Hoteles

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NH Hoteles

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